Presenting to Sell: Making the Most of the Media – For Newly Published Authors

Presenting to Sell: Making the Most of the Media – for newly published authors

As a continuation of the National Emerging Writer Programme, UNESCO Dublin City of Literature and Irish PEN are hosting a FREE one day event for authors, Saturday June 15th 10.30-4.00pm showing them how to make the most of public and media appearances, both traditional and online

For Authors

Identify angles in order to pitch your message to the media, find out how to look and sound good on TV, how to present your ideas on radio and how to hold an audience at a reading. Find out how to deliver your message to the biggest possible audience using social media.

All authors need a great author photo for press and PR. Professional photographer Paul Sherwood is offering a special rate of €30 for authors to get their photograph taken on the day, during the lunch break (must be pre-booked when you book your place, cash payment on the day).

Authors can also avail of this great rate by visiting his studio in Blackrock, County Dublin by contacting him at at: Mobile: 087 230 9096 e-mail:

Television Appearances

MTVs Emma Ledden, a specialist in corporate communications, will coach participants on how to appear on TV, how to communicate your message effectively, how to sit and what to wear. How do you relax in front of the cameras? How do you make sure your book is mentioned?

Making the Most of Radio

Radio offers wide opportunities for authors, from local to national stations all looking for content. How do you get yourself onto radio? Should you settle for a phone interview or go into studio? What notes should you bring, how much preparation should you do?

Public Readings

Author Declan Hughes has extensive experience in theatre and knows how to deliver a reading. Declan will be covering what to read, how to read it and how to hold an audience at a public reading, demonstrating what works and what doesn’t.

The Power of the Internet

The internet is a free tool that can launch careers. Find out from independent technology consultant, trainer and internet marketer Darina Loakman how best to use Twitter, Facebook and LinkedIn to generate traffic to your blog or website and how best to maximise your website’s potential.

Make the most of every opportunity to develop your author profile!

To book contact or Tel: 01 6744862


Facilitator biographies

Emma Ledden

Emma is a Master Trainer and has one of the most notable Presentation and Media CV’s in this country.  Straight out of school at the age of 17 Emma began working with RTE on The Den. She presented and produced her own slot for two and a half years, eventually presenting the daily 3 hour show.

Following this, Emma was chosen from thousands to be a VJ for MTV UK. This involved being in front of a television camera 5 days a week. Within 6 months Emma landed another very high profile television position. She was chosen to present BBC’s flagship programme Live and Kicking.

After this Emma turned her attention to radio. First she worked on a weekend magazine style show for Spin 1038 and then progressed to producing and presenting the breakfast programme on Dublin’s Q102. Emma still contributes to the media regularly and is a recurring panelist on TV3’s Midday show.

In 2003 Emma became a senior consultant with Carr Communications. She trained individuals and companies at all levels specialising in Presentation and Media Skills. Her ability to help a client overcome all the issues that arise with public communication is incomparable. In 2007 Emma set up Emma Ledden Communications and developed “Presenting to Sell”. Presenting to Sell is about taking the fear and confusion out of presentations. It will motivate, challenge and educate individuals to prepare and deliver inspiring presentations that engage, inspire and get results.

Declan Hughes

Declan Hughes is the author of the Ed Loy PI series: The Wrong Kind of Blood; The Colour of Blood; The Dying Breed (US: The Price of Blood); All The Dead Voices; and City of Lost Girls. His books have been nominated for the Edgar, CWA New Blood Dagger, Shamus and Macavity awards, and The Wrong Kind of Blood won the Shamus for Best First PI Novel. Declan is also an award-winning playwright and screenwriter, and the co-founder of Dublin’s Rough Magic Theatre Company.

Darina Loakman

Darina Is an independent technology consultant, trainer and internet marketer helping small independent business owners plan social media and digital strategies.

She’s a former Key Account Manager with a major travel GDS (Global Distribution Service), working in the non-travel division providing wide area networks and telecommunications to all types of business.  She was Chief Technology Officer of ICS-Skills being responsible for technology, internal networks and online strategies within the organisation. She built her first website in 1996 and has been online ever since!

Darina was the 2006 Female Entrepreneur of the Year at the Dun Laoghaire Rathdown County Enterprise Awards. Her real enthusiasm is for showing others how to use technology, the internet and social media to make business life easier, in easy-to-understand non-technical language.





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